Today’s SF Chronicle profiles a company that’s doing a booming business is luxury sex toys. $400 precious-metal vibrators anyone?

Nicki Osina, owner of rileyjames, another high-end San Francisco boutique that carries Jimmyjane, recalls that she was hesitant at first to carry the brand. She was worried that some customers in the store’s tony Cow Hollow neighborhood might be put off by the prominent display of vibrators among Vivienne Westwood skirts, or that no one would spend so much on a vibrator. Now, she says, she even sells the displays. ‘People are like, if you don’t have the model I want in stock, I want the display. Now.’