MTV’s gay cable channel is among those spurning a TV ad that asserts gays (as well as a variety of others) won’t get “ejected” from the United Church of Christ.
The denomination’s 30-second commercial begins with a shot of an African-American mother in a church pew, trying to calm a fussing baby. As fellow worshippers become more impatient with the baby, someone in the wings pushes an ejector button, sending mother and baby flying from the pew. A gay couple, an Arab American, a person using a walker and others get ejected as well.
The ad is the latest in a series by UCC as part of their “God is Still Speaking” initative to let the public know that “God doesn’t reject people and neither do we.” Sadly, this is apparently too controversial for 17 broadcast and cable networks.
Logo rejected the ad, saying it violated MTV’s policy against “advocacy or religious advertising that appears to disparage any organization, denomination or individual.” I guess saying you’re open-minded somehow implicitly discriminates against those who are proudly bigoted…
